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Rebrand of Dynamics CRM to Dynamics 365


On 1st November, Microsoft Dynamics CRM evolved into Microsoft Dynamics 365. Aside from the name change, what does this really mean for users?

dynamics-365-crmWith this release, Microsoft brought together all its Dynamics products under a single offering known as Dynamics 365. The rebrand saw the evolution of:

  • AX to Dynamics 365 Operations
  • NAV to Dynamics 365 Finance
  • CRM to 5 individual Dynamics 365 apps; Sales, Customer Service, Field Service, Project Service Automation and Marketing

The resulting solution is one whereby customers can pick and choose the apps they need, access them via one portal and ensure they work seamlessly together. Integration between these apps and Office 365 means users can connect business processes using familiar tools such as Outlook, Word and Excel.

Benefits of Dynamics 365

More specifically, the new release offers the following benefits;

  • Simplified licensing: The four licensing layers of Dynamics CRM Online are replaced with just two, FULL users and LIGHT users
  • Flexibility of apps: Split into role specific apps, you can buy the apps your business needs now and add others as your business grows.
  • More data storage: Default Cloud storage is doubled to 10 GB compared to Dynamics CRM Online.
  • Sandbox included as standard: Every subscriber will have access to their own testing environment at no additional cost.
  • Team Member Licences: A new low cost option to give more people in your organisation access to sales, marketing and service functions who previously may not have had access to Dynamics CRM. Team Member licences provide ‘light touch’ access across all apps.
  • Voice of the Customer Surveys: These are included as standard so that you can create and personalise surveys to gain feedback.

With Dynamics 365, you can work smarter, sell more effectively and service your customers better. As a Cloud solution, you can do this from any location, at any time.

If you are an existing Dynamics CRM customer and want to know more, read how the launch of Dynamics 365 affects existing Dynamics CRM customers.


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